Match Sponsorship Success

Recent Match Sponsors Lawson Keys and Baxter Williams, showcased their collaboration at the Warriors vs Leicester Tigers game. The sell-out crowd was greeted with roadside banners, branded cars, and Stadium TV Ads, among the other advertising perks on show.

The two recruitment leaders share a similar ethos in building strong business relationships, with both parties priding themselves on being the “go to” specialists in their respective industries.

CEO at Baxter Williams, Nick Baxter said:

“Through my association with rugby I have been incredibly fortunate to have amassed an excellent network throughout sport and business. The extension of that network has enabled me to partner with like-minded organisations and individuals and the collaboration with Lawson Keys is a fitting example of this. We relish the opportunity to build relationships based on the common values and integrity associated with rugby”.

Managing Director at Lawson Keys, Mark Lawson added:

“By continuously promoting these values and principles, we are confident that this synergy will provide an opportunity for us to strengthen our presence in the Worcestershire/West Midlands area and promote our craft skills across the UK”.

The partners advantage of a table in the EBC XV Club hospitality suite, promotional material on tables in all dining areas, programme adverts and logos on the front page, social media recognition and of course presenting the Warriors man-of-the-match Dewald Potgieter with a bottle of bubbly. Lawson Keys, who have offices in the South Stand of the stadium also had the kudos of entertaining guest in their HQ.

Business Development Manager at Worcester Warriors, Jack Royle said:

“Both Lawson Keys and Baxter Williams already have great reputations and profiles as stand-alone recruiters. The game proved to be the perfect showcasing opportunity, to promote the link up. Mark and Nick have now committed to a game each for next season, and so I look forward to working with them again, it’s been a pleasure”.

Worcester Warriors only have two Match Sponsorship’s available for the 2017/18 season. If you wish to discuss these opportunities further, please contact Jack on or 01905 459 359.

To view the Worcester Warriors 2017/18 Commercial Brochure click here.

For all recruitment based enquiries, please contact either:

Jake Willcox, Senior Recruitment Consultant at Lawson Keys Ltd on

Nick Baxter, CEO at Baxter Williams –


Sixways Stadium

May 24, 2017