What are Hybrid Events & How Could They Benefit Your Business?

Looking to hold a hybrid event after lockdown?

Hybrid events are certainly not a new concept within the events industry, however, during the current climate, they are slowly becoming the ‘new normal’. With large face-to-face events being unable to go ahead, businesses are having to adapt to the way that they can safely organise meetings, conferences, corporate and training events.

What is a hybrid event?

Hybrid events can offer businesses the benefits of a live, in-person event, whilst using technology to stream to a wider audience. For example, your event could be held in one part of the UK with a small number of attendees, whilst being streamed to an audience in another part of the UK, or even another country.

These events enable participants who are at home watching the stream to engage and interact equally as much as those who are attending the event in person.

Why are hybrid events becoming so popular? 

The future is currently uncertain regarding when conferences and events with large numbers of attendees will be allowed to go ahead. Hybrid events are the perfect medium to ensure that the conferences and other corporate events can be experienced in a safe and COVID secure manner, whilst maximising virtual and in-person participation. It’s the best of both worlds!

Hybrid events are the perfect solution to maximise attendance particularly for:

All of these limitations can be rectified by using technology to stream your event.

Benefits of hybrid events:

Hybrid events at Sixways

At Sixways we benefit from a newly installed PA system, as well as a 1GB line which has recently been installed by our club partner, EBC Group. This offers a fast and reliable WiFi connection to companies and event organisers who wish to hold hybrid events.

As well as having all of the best technology, we have implemented an abundance of safety measures throughout the Stadium to ensure the safety of both our staff and delegates at all of our events. These measures have been implemented by our on-site COVID Manager, who ensures that all of our procedures exceed Government guidelines for holding events.*

On top of this, all of our Front of House staff are fully trained in social distancing, and an enhanced cleaning schedule has been put in place throughout the Stadium.

Our Events Team are here to help!

All of our hybrid event packages are bespoke to meet your exact desires and requirements. Whether or not you have an idea in your mind regarding how your hybrid event could run, our experienced Events Team are here to help! Upon contacting us with your enquiry, a member of our dedicated team will work alongside you to ensure that your event runs smoothly and is a huge success.

If you’d like to enquire about holding your hybrid event at Sixways, simply contact our friendly team today!


Tel: 01905 459351 / 01905 459322

Please note that in alignment with Government guidelines, we are currently only taking bookings for after the UK national lockdown. 

* Outside of lockdown restrictions.


Sixways Stadium

January 27, 2021